파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
of problems. Furthermore, using drug can bring negative image of Amsterdam. In other words, now the Amsterdam is considered that not a suitable place to go with family.
3. Opportunity
The Dutch government promoted the policy that is very friendly foreign enterprise. For instance, the best example is NFIA services. As a government agency, the Netherlands Foreign Investment Agency (NFIA) facil
of chains is decreasing dramatically, while Lotteria still remains the first place in both sales and number of chains. Due to the anti-fast food syndrome, competitors like McDonalds and Burgerking are either cutting down their price or presenting premium burgers in a relatively higher price. Moreover, the burgers within Lotteria such as Bulgogi Burger, Terri Burger, and Chicken Burger, are also o
of product. The purchase motif is positive. However, before this advertisement campaign the product was placed in the low involvement informational sector of the grid. People bought the product to stifle their hunger at the time. They didn’t see much benefit to be gained by consuming the product but just consumed it because they didn’t have anything else to eat. Thus, they were purchasing it
of warehousing fees
Weakness
-Selling on the internet
-The image of low price
-The unsatisfied service
-Low brand awareness
Opportunities
-Increasing demand laptops
-Increasing customized consumption
-Diversification strategy by introducing many new products to its range Threats
-Strong Competitors
-Low demand from enterprise-size consumers
-Strong personal ties between corporation m
The North Face Korea: The Crisis and the Thereafter
Introduction
After he received the notification from FTC, Sung Ki Hak, the CEO of Goldwin Korea, is now concerned about not only the penalty from FTC, but about the negative image that will affect the brand, The North Face Korea. As the brand suffered from the consequences of the social issues related to the violence in schools and from
West.
‘Orientalism’ written by Edward Said is the book on those perspectives in those days.
중략
Depicted Tibetans as
Barbarians eating snake, bugs, and monkey brain.
People who do Brutal religious ceremony
Critical Problems :
The Western people don’t know much of
The Orient
-> Vague, Negative, Distorted images upon the Orient
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
of product, it offers high-quality goods. Products sold include beverages, pastries, whole coffee beans and coffee-related retail items. Also Starbucks commercializes brand image and sells it. In terms of price, it uses market-skimming pricing from the beginning. In terms ofplace, Starbucks has a large number of stores, all of which are owned by the company and no franchises to guarantee the qua
1. The Great Chain of Being Metaphor
(Christian explanation of hierarchical structure of being from God to the lowest non-being)
-> Dung recognized as filthy thing in
human being’s conceptual frame
2. Rich Image Metaphor
(Low abstraction, low systematicity of mapping, importance of cultural knowledge, conventionality)
->Dung is used in many words which contain negative images in